Binalot Market Analysis Essay Example

Binalot Market Analysis Paper MARKET ANALYSIS INDUSTRY: -Binalot belongs to the restaurant sector. It is comprised of fine dining restaurants, fast food chains, canteens, foodcourts and other establishments which serves food and drinks whether it is self or semi service. -Franchising fast food chains is growing in the Philippines. More and more Filipinos are gearing towards food franchising because of the love for food of the Pinoys. -For 2007-2008 Food franchisin dominated the other franchising business such as Retail, services, training and education and others. Figure 1. Philippine Franchises by Category, 2007-2008 Source:PFA Food Franchising has been increasing since 1995 according to the table provided below. Table 2. Number of Franchises, Food and Non-food, 1995 2008 YearFoodNon-foodTOTAL 19957833111 19968997186 1997118133250 1998207235442 1999203305508 2000-2001290418708 2002-2004391459850 2007-20084255751000 There are a lot of Franchise Businesses that one could enter into. There are foreign businesses and as well as homegrown ones. The leading franchise businesses are Jollibee, Mcdonalds, KFC, Julie’s and many more. CUSTOMERS: -Individual customer demographics The target customers of Binalot are the average Filipino who loves eating native cuisines. They cater to a wide market such as the working class and young professionals who are always on the go, families, students and many more individuals who want to take pleasure in Filipino food. Different people with varying ages eat at Binalot. The concept of Binalot brings its customers back to the way our ancestors ate their food which is laid down in banana leaves and soup is poured in palayok. We will write a custom essay sample on Binalot Market Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Binalot Market Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Binalot Market Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The menu consists of favorite Pinoy foods from breakfast, lunch, merienda and dinner such as Adobo, Tapa, Sinigang, Bistek, Banana que, Leche flan and many more. Meal prices range from as low as 40 pesos to 100 pesos and snacks costs as low as 10 pesos. The food is truly affordable and every Filipino consumer could have a taste of our own cuisine without costing them too much. -Business customer demographics Binalot now has 37 branches throughout Manila, Subic and Bulacan area all of which are in the Luzon Area. The branches are located in urban or metropolitan areas where people from all walks of life could come and dine in. Binalot branches are very accessible. The management sees to it that the Binalot sites are in busy places. The customers enjoy the Festive ambiance of its branches with 94 employees all in all. These employees attend to the needs of their customers with a smile on their faces. COMPETITION: Why your company is superior? -The company is superior due to its combination of food which Filipinos truly love. It is also the first who introduced the ‘absentee’ franchisee which means that the overall supervision of the business will be held by an appointed manager by Binalot. This will help the franchisee in managing the business while maintaining their regular day jobs. The packaging also is very unique and it is the only fast food chain who utilizes banana leaves. It embraces the Filipino tradition which could be seen in their food, store and even packaging. No wonder this company is fast growing and many more people are interested in franchising binalot. Trends in competitive companies Binalot’s major competitors are Mang Inasal, Reyes Barbeque and Goto King. All of these restaurants have the same target market which is the average Filipino. Since Pinoys are very economical and values their money the trend in most restaurants is to provide a set of meals which are very affordable but the serving is quite little. In Binalot they have the promo Adobonanza with prices of 40 pesos for the Tipidobo and 60 pesos for both Longgadobo and Tocidobo. Similar and dissimilar: Binalot, Mang Inasal, Reyes Barbeque and Goto King cater to the same market which is the lower to middle class Filipino people. They also have the same concept of serving favorite Filipino food to the consumers. They are different in terms of how they serve the food. In Binalot they adapt the DAHON program which provides unlimited supply of banana leaves which is the main packaging material. Binalot also has a strong relationship with its suppliers and franchisees. SWOT Analysis: Strengths Affordable Prices Tasty meals Friendly Employees Unique packaging Accessible to consumers Loyal costumers Weakness -Located only in Luzon specifically in Metro Manila area. Opportunities More future franchisees because of the new company supervision scheme -More recognitions and awards for involvement to more CSR projects -Bigger market for future expansion plans to different parts of the Philippines Threats -Other competitors such as Mang Inasal, Reyes Barbecue and Goto King. -New entrants to the food and drinks business Advertising: Binalot advertises through social networking sites such as Facebook and Twitter. Pro mos and new meals are posted in these websites. They also do the following: -Attends trade shows -Prepares and distributes catalogues Broadcasts through news and media -Releases samples and sale promotions Eye on the future: The management plans to put up additional stores and attract more franchisees. MARKETING STRATEGY The marketing strategies of Binalot could be summarized to three concepts such as packing, meal names and good franchising system. Packaging – The Company already received many awards for using banana leaves as meal wrappers. The DAHON program was made to help poor families living near the area where the banana trees grow by buying it at a reasonable price. Unique meal names – Menus does not have to be boring. In Binalot, meals were named in a very unique manner like â€Å"Sisig na Makisig†, â€Å"Bistek Walastik†, â€Å"No bones Daing na Bangus†. Franchising system – Binalot Fiesta Foods made it easier for the interested people to know more about the company through their website. The different franchise packages, fees, application steps and other information can be freely accessed in their website. Binalot also pioneered the Company Supervision Scheme wherein the franchisor which is Binalot will appoint a manager who will oversee the operations of the franchise business. Other strategies: Price – Meals are very affordable. Prices range from 40 – 100 pesos. A fiesta set is also available for large volumes of orders for a low price. Place – Stores are located in busy places such as malls, call centers and many more. Most of their branches are in the Metro Manila Area. Promotion – They participate in trade shows. They also advertise in social networking sites to reach their target market. http://www. bidnetwork. org/page/131117/en http://www. binalot. com/index. php/news/ http://www. ats. agr. gc. ca/ase/5253-eng. htm

Are You Certified Essays - CompTIA, Professional Certification

Are You Certified Essays - CompTIA, Professional Certification Are You Certified The impact of technology in our lives has grown exponentially over recent years. The demand for better, faster, more productive software and hardware equipment has increased the need for more experienced and better qualified IT (Information Technology) specialists. These IT professionals must possess a degree of knowledge and expertise that sets them apart from others in their field. One way industry has set the standard in recruiting such specialized individuals is certification. Certifications are offered in a variety of specialty areas. Microsoft Certified Solutions Developer is one of many certifications offered by Microsoft (MCSD). The MCSD is in the area of coding, analysis, debugging and testing of applications. Another is A+ Certification sponsored by CompTIA that certifies the competency of entry-level service technicians in the computer industry. A more prestigious certification is the Cisco Certified Internetworking Expert, which yields one of the highest salary compensations but is also more difficult to obtain. These aforementioned certifications are only three of the several offered by Microsoft, Cisco, Novell, and Oracle. So what if these certifications are well known to the industry; so what if the companies that are known and respected worldwide back them. Are they the big deal that everyone claims they are? The answer to that is yes, and for several reasons. Becoming certified can enhance job opportunities, assert proof of professional achievement, and increase salary probability. Certification is a practical means of assessing skills and experience. According to KB Learning Centers, Inc., Many employers give preference in hiring applicants with certification. They view this as proof that a new hire knows the procedures and technologies required. For people new to the industry, certification can be used to measure their standing and provide a starting point for building their professional careers. It is also true that many employers and human resource officers will view certifications as a deciding factor between several applicants. For those who are already in the industry certification can help career advancement and compensation. These professionals are recognized for specialized knowledge in their choice of specialty areas. Certification may be a plus to seasoned veterans when an employer awards job advancements and promotions. Employers are looking for ways to assure they hire qualified people to administer computer networks and design custom applications . Becoming certified is also recognized proof of professional achievement. Membership in a distinctive peer group made up of fellow professionals. These individuals have dedicated huge amounts of time and effort in preparation for the certification exams. Often, when being considered for additional in house or vendor training, certification may be required as a prerequisite, so employers will offer advanced training to those employees who are already certified. As the general public learns about certification, customeivity, plus minimize network downtime. Information Week's Emily Kay notes that Companies that don't support certification spend nearly $14,000 more dealing with network downtime and PC support costs. according to IDC. According to a recent survey by Deloitte & Touche Consulting Group of 1,442 CIOs, seven out of ten companies worldwide are having difficulty in finding the skilled IS staffers they require. And, more than 80% of those surveyed said they expect their client/server expenditures to increase in the following year. So, companies that support employee certification can operate their networks more effectively, plus take advantage of the cost savings that come with improved efficiency. Now more than ever, professionals need certification and corporations need individuals with certification. Statistics say you'll make more money MCP Magazine has produced salary surveys for three years, tracking the average salaries of Microsoft Certified Professionals. The verdict - MCP's make more than their non-certified counterparts (of comparable age and experience). The average salary of MCP's increased over 10% from 1996 to 1997. But network administration isn't the only reason to become certified. Because NT has been gaining steam in the corporate world, so have the Back Office suite of products - SMS, Exchange, SQL Server, as well as Web-enabled products like Internet Information Server and Merchant Server. These products offer enterprises a turnkey solution to many IT needs, and these enterprises need people who know them inside and out. Having certification on your resume greatly increases your marketability to your current, or to a potential, employer. Why Become

Economics Essay Example | Topics and Well Written Essays - 750 words - 1

Economics - Essay Example Here the word economy stands for the national, industrial and firm level economy. But in practical sense it explains our day-to-day individual activities as well. Such activities may run from the way we compete our daily grocery to our evening coffee at a coffee shop. The major distinguishing factor between an economist and a non-economist is that, they have different perspective to see an event that can be as ordinary as picking some flower from the nearby market. This difference in view comes from the analytical economic forecasting that the subject teaches us to become a more rational human being. This forecasting can be made a lot complex if we consider forecasting through statistical data analysis and that might be a whole lot harder to explain to a non-economist. Therefore the present article emphasizes on economic logics that helps us analyse a situation and determine the right time to take an action that might be related with economics. Analytical economic forecasting follows a chain of events that it tries to sew with one another to get to the optimum decision destination. It starts with considering the focused event and ancillary events that are present around that; furthermore it tries to grasp the future events that might follow through in short or long run. Before moving into details it should be kept in mind that economics is a social science and any event in society that is substantially important to influence the surrounding will have an impact on the economy. Let us now analyse what sort of impact a rise in crude oil price might have on the economy from an economist point of view. To a non economist rise in crude oil price will definitely knock his head considering the higher price that he might have to pay now for gasoline; the fuel his car run on. However the wrinkles on his forehead and the anger that lays dormant deep into his heart will be multi fold if he considers the spiral of events that will follow suit a rise in crude oil price. Crud e oil is the prime form of energy in America so a price rise will result in rise in price of energy, domestic and industrial alike. Several industries nation wide (if we restrict our views beyond the national boundary) uses crude oil or its refined form diesel, petrol or gasoline as raw material; a rise in the price of the same will definitely raise the price of those related products. What would be the effect on household? A simple example can be, perishable and non-perishable goods reach our market through goods vehicle that run on crude oil related products. A rise in the price of crude oil will make logistic costlier. This will reflect in higher price for the related goods such as vegetables, meats, milks and etc. Eventually this cost will have to be borne by the consumers, as the producers are always in look out to shift this extra cost burden to the consumers. This is the initiation of inflation spiral where rise in price for a product results in rise in price for other produc ts and eventually within the economy a price related anarchy breaks down that seldom get tamed unless intervened by the government or the market force that is demand and supply interact with optimum speed to settle at a new equilibrium (Crane). The government might set a ceiling on price, or use subsidy. Whether in a free market mechanism the higher price might result in lower demand and greater supply and eventual settlement of price at a manageable level. A non-economist almost always overlooks the inflation spiral that might initiate within the economy from a single and simple event. It is also true that analytical economic forecasting not always provides

Critquing the movie Mahhattan by Woody Allen Thesis

Critquing the movie Mahhattan by Woody Allen - Thesis Example The bustling of the city exemplifies the same intensity and restlessness of the people that flock its streets. Woody Allen’s ‘Manhattan’ is not a romantic comedy, it is not a drama or a theme film, it is by the very epitome a homage to New York City. Anyone who would watch this film would begin to realize by the first ten seconds that what you are watching is not limited to a peek at the lives of New Yorker’s because you realize by the very beginning that the main character is the city and the characters are just breathing in the very life of the Big Apple. It is easy to fathom that the film, as written and directed by Woody Allen, contemplated of Manhattan through his perspective and idealization. Seen through the eyes of twice divorced 42-year-old Isaac Davies, it is imperative that Allen categorically played himself and the natural register of many of the character’s quirks are his own. At the outset, Isaac was not a complex character because he was above all adjectives deeply neurotic. But this was not far removed from all the other characters of the film. They just mostly vary in degree but all of them are destructive and broken and easily subjects of Freudian psychoanalysis that one could figure them out it in a matter of moments. His ex-wife narrowed him down in her book by saying that â€Å"He was given to fits of rage, Jewish male paranoia, male chauvinism, self-righteous misanthropy and nihilistic moods of despair† (Manhattan). But this of course would be a delineation and reduction of the entirety of a human being which is impossible and derogatory. The same must be taken in the context that the book that she wrote titled ‘Marriage, Divorce and Selfhood’ was her subjective attempt to encapsulate their relationship most geared to her advantage and led to his infamy. This book was mostly the cause of his neurosis as portrayed in the film a nd perhaps his wariness in the beginning of the film was most justified

Identify Statistics Essay Example for Free

Identify Statistics Essay The Human development Index (HDI) is a general measure of how a country has developed over a certain period of time. It is measured through the use of literacy levels, provision of education, healthcare, life expectancy and the gross domestic product of a country. The HDI of most countries is measured by organizations that would like to use the data for various uses including deciding which of these countries need aid. The HDI of Libya, for instance is placed at 0. 47 in the year 2007. This was an increase of 0. 44% which is substantial. This information was provided by the United Nations in the year 2007. Such statistics are collected by UN for the sole purpose of measuring the rates of development and well-being of the human populations in these regions. It is then important in deciding which of the considered nations need help and in which sectors this help might be most needed (UNDP, 2009). This statistic is a bit misleading due to the fact that some contributing factors are not looked at critically. Some of the factors like democracy and rights are not looked at. Therefore, when looking at the index critically, we realize that such important factors are not considered in determination of the well-being of the general population. This therefore leads us to a conclusion that the calculation might not be able to conclusively portray the right picture to those who are using it.

Minor League Baseball: Boom Or Bust To Communities? :: essays research papers

Minor League Baseball: Boom or Bust to Communities?   Ã‚  Ã‚  Ã‚  Ã‚  Despite the occasional disappointment, minor league baseball provides many communities with economic development and an improved quality of life. Communities as small as Elizabethtown, Tennessee or as large as Phoenix, Arizona have shared the common bond of being the homes of major league farm teams. This is referred to as the National Association of Professional Baseball, or more commonly known as the â€Å"minor leagues.† As the popularity of major league baseball seems to be decreasing due to the recent player strike, free agency, and anti-trust labor laws, minor league baseball has generated excitement that can only be associated with baseball in the good old days. This excitement is a purity of spirit which the majors no longer possess. â€Å"It is baseball in its simplest form-- just ball, bats, gloves, and lifelong dreams. The parks are generally small, the players, hardworking young men whom local fans are likely to run into the next day at the mall or maybe the corner bar. A family of four can see a game, eat dinner--maybe even pick up a souvenir or two--without having to consider a second mortgage. No lockouts, no holdouts, no five-dollar beers, and the umpire is the only one who can call a strike. â€Å"Just the national pastime, played the game it is,† says one editor of The Minor League Baseball Book.   Ã‚  Ã‚  Ã‚  Ã‚  There are currently 156 teams that are part of the National Association of Professional Baseball. This number will grow in the next few years with the addition of two expansion teams at the major league level. There have also been a number of independent leagues formed which are said to be the â€Å"future of minor league baseball.† The success of these teams have shown how the value of these franchises have grown over the past ten years. In the past, class AAA teams would sell for three hundred thousand dollars while a smaller class A team went for fifty thousand. Today the class AAA teams are being sold for as high as five million dollars while class A teams are going for around one million. The best example of the fact that franchises have grown in value over the years is the Reading Phillies. Joe Buzas, a minor league baseball entrepreneur, has owned and operated twelve minor league teams in seventeen cities since 1956. In 1976, Buzas bought the Reading Phillies franchise for $1. Ten years later in 1986 he sold it for $1,000,000.   Ã‚  Ã‚  Ã‚  Ã‚  The addition of minor league baseball to communities can provide many benefits. The greatest benefit is the overall economic lift that minor league

Communication in Criminal Justice Settings Paper Essay

There are different forms of communication, as we go through our everyday process we use different forms of communication all day long withier we are aware of it or not. Within those forms there are verbal and nonverbal communications, and in the criminal justice field there are defiantly times you should use these two forms of communication. Non-verbal communication, also known as body language according to research it states that only about 10% of communication involves the actual words people say, but 30% of communication is the way in which people say those words, called voice intonation. All the rest of our communication, about 60%, is done nonverbally. You can use your non-verbal skills such as active listening, understanding body language, and detecting deception. For instance a person’s body language is called cues. A person can sometimes communicate without even speaking by using their body; you can tell by the way a person walks/movement whether the person is happy, sad or even mad. Also when a person is being nonverbal they use their facial expressions and behaviors that communicate with other independent of words. In the criminal justice field you non-verbal communication is very important. This form of communication would be considered your best friend no matter what it is you are doing, wither it may be talking to a witness, out on patrol, or integrating a criminal. Verbal communications involves conveying thoughts or ideas. When it comes to verbal communication you are going to want to be aware of three components Speech, Language, and Conversation. Speech is the most progressive component in verbal communication. Language is the complex component of verbal communication. Conversation is the most important component of verbal communication. There are many barriers; they may include physical, emotional, and semantic barriers. Emotional barriers may include police officers having low self-esteem or another form of depression. Officers with low self-esteem questions themselves/ lacks self-confidence and even fears being put down or even ridiculed by former officers. The physical barriers can also develop a form of a breakdown in communication. Some physical barriers messages can’t be transmitted and that can be caused by faulty equipment. An example a defunct radio transmitter a way officer communicates with one another in which they can’t because the transmitters are not working. Semantics involve the selection of words you choose to aid you with your communication. If the wrong word is chosen obviously, the communication will not be as effective and the entire message can be misread. Ineffective listening also plays its role in hindering the communication process. If an individual is not fully engaged in the speaker perhaps because the topic does not interest them, , or development of your own biases or set opinions on what is being said have been established in which you with a closed mind, this can lend to ruining the communication between you and the sender. To develop strategies to overcome the barriers that occur as a police officer you must first understand the barriers. You must see the barrier just as you would any other obstacle how can you get around or through certain barriers/obstacle. Once you understand different types of barriers and how they come about is how you as an officer develop strategy to overcome the different types of barriers. In summary you need to develop all these key components of communication in order to better yourself and to enhance your career. Each of these component will allow you to perform your job the best as possible, wither it may be used to testify in court, questioning a witness/criminal, talking to your supervisor, etc. These components of communication that we use on a daily bases are key essentials and a must need in this field in order to survive. Without communication both verbal and non-verbal there will be no success. You will not be able to effectively do your job wither it may be communicating to you peers, to suspects, lawyers or judges. Everything we do revolve around proper communication, it is the key and essential part of the criminal justice process. References CJ Communications in the USA, Module 1 (2nd ed.) CJ Communications in the USA, Module 3 (2nd ed.) CJ Communications in the USA, Module 8 (2nd ed.)